Integrations - Mailchimp

Mailchimp is used to set up and maintain e-mail mailing lists.

This article will help you find the keys/codes necessary to integrate your MailChimp account with B2BDirect. Mailchimp allows you to send out targeted e-mails to B2BDirect Site Users who perform the following actions:

• Populate the newsletter form in the footer (Subscriber)
• Register as a Site User / Buyer (Registrations)

⚠️ Emails are not collected from our Contact Forms ⚠️

1. Start by getting the API key. Once logged into MailChimp, click on the account orb button (bottom left) then click Account:

2. On the account page, select API keys from the Extras drop down:

3. Click the create a key button if no keys currently exist (my account already has three):

After creating the key will appear like the ones on my account already do.

4. Next we're going to get a List ID.

Click audience:

In the audience section, click on settings drop down and then audience name and defaults:

The subscriber list ID will appear in the circled area, called audience ID:

5. Copy + Paste the API Key & Audience (List) ID over to B2BDirect Integration settings.

Once logged into B2BDirect go here: https://manage.b2bdirect.io/settings?tab=4

How can I separate out my different email types into seperate lists?

If you would like to automatically separate out Subscribers versus Registrations...

• Newsletter form in the footer = Subscriber
• Register as a Site User / Buyer = Registrations

1. Create a new Audience by following this tutorial: https://mailchimp.com/help/create-audience/
2. Then, generate different Audience / List IDs by repeating step 4 above